We use our skills and get in to the shoes of potential investors by understanding the phycology and calculating his/her next move, that helps us to predict in advance what will the question be and what answers we should prepare in advance. By understanding our clients, we strive to build our base and customize product correction to a path that would bring great acceptability by investors, and if everything is done correctly in coherence with our clients, outcomes inevitably result in success. Every cognitive concept or strategy that we create, should result in addressing the needs of investors in full capacity. Assurance is a key cognitive factor that slows down investors and spreads hesitation that sometimes have no clear definitions. We simulate dozens of paths and cognitive behaviors patterns of our clients prior to offering anything, in order to be able to address their needs in advance.